Values, Process, Partnership, Trust

Having guided some of Silicon Valley's most successful start-ups through the development process, we know that Industrial Design is a key ingredient in a successful product but not the only ingredient. We hope to engage in creative collaborations that bring out the best ideas and solutions. Our process is designed to rigorously address user needs, manufacturing and long term product quality. We embrace engineering challenges and work together towards the best possible outcome.   

Our Studio

People, place, process and change make a culture. Our designers are from all over the world and bring unique perspectives to the common goals of excellent design and serving our clients. While design is our focus, our passions for art, food, music and active lifestyles are woven into the fabric of the studio. We are building an organization to provide opportunity for growth and advancement and hope to set a high bar for creativity, collaboration, service and satisfaction. 

FRED BOULD is a Pittsburgh native and earned his BFA Design at Carnegie Mellon's School of Design. His early years as a designer were spent in London design consultancies followed by an MS Product Design at the Stanford School of Engineering. At Stanford he focused on mechanical engineering and smart product design. Fred is also an alum of the Mechanical Engineering Department's Product Realization Lab. He is passionate about designing to maximize beauty and utility.


Fred Bould, Principal, Design Director
BFA Design CMU, MS Product Design Stanford

Design Excellence

Hunter Douglas Powerview Remote
Red Dot Design Award 2016, Interior Design Best of Year, Good Design Award, WCMA Top Design Innovation
Intuitive Surgical DaVinci XI Surgical System
IDEA Gold 2015, Red Dot Design Award 2015, Core77 Design Award 2015, Spark Award 2014
Nest Thermostat, 2nd Generation
IDEA Gold 2013, Red Dot Design Award 2013, D&AD Nomination 2013
Nest Protect Smoke + CO Detector
D&AD Graphite Pencil 2014
GoPro Hero 3 Action Camera
Red Dot Design Award 2013, D&AD Nomination 2013
Nest Thermostat
IDEA Silver 2012, Red Dot Design Award, Core77 Design Award 2012, London Design Museum Design Of The Year Nomination 2012, Cooper Hewitt Permanent Collection, CNET 10 Most Beautiful Products 2012
Roku 2 Streaming Player
IDEA Bronze 2012, CNET 10 Most Beautiful Products 2012